YouTube Viewers Are Using it to Learn How to Do Things

Based on Pew Research Center studies

YouTube is primarily entertainment for children, but outside of that people are using it to do things. (Reference chart above).

And this is their pattern of watching…

Education clearly isn’t the only reason to use YouTube, a lot of users are on YouTube to just pass the time. Mostly children and younger adults.  Some other percent of people are there to learn about new products or purchases, while another 1/5 of viewers on YouTube are using the platform to help them understand what’s going on in the world.

From putting on a tie, to learning how to fix a car. People are looking up tutorials on how to do things, which makes me feel a lot better about humanity. Maybe not everyone is playing fortnite and watching cat videos.